August Ads

Happy September 1st! :)

August has been one long month; lots of work, Ramadan, Eid, Olympics..lots of events!
I came across 2 ads that I really liked that i've seen in August and wanted to share:

1. Visa's One perfect dive.
Keywords: Olympics London 2012, Visa, David Boudia, Burj Khalifa

I found it interesting because:
- I am very fascinated by Burj Khalifa
- Loved the concept and relating the dive to the burj..gave a sense of number (how many jumps David does per year) to the viewers
- Visa and its usual innovation, looking at the ad from an Olympics point of view; sponsoring the sports events
- The music
- Loved the videography and direction, and stripping the colors.

http://www.youtube.com/watch?v=bWUkH0pwbaU

2. Galaxy's Ramadan ad (Arabic)
Galaxy, Mars
Impact BBDO, Egypt
Keywords: Galaxy, Ramadan, relationships

This was a funny spot, very unlike Galaxy and its dreamy melty serene ads. I believe it's built on the most basic insight of women eating chocolate to feel better. The ad suggests occasions where a women would get disappointed, reaches for Galaxy to feel better.

http://www.youtube.com/watch?v=Zk1FMDc6_gc

let's wait and see what ads September brings along!

dee -